Medical News
Have a drip coffee machine lying around? Don't throw it out - baby boomers go for those things, so you might be able to eBay it into some ready cash. There are 76.4 million baby boomers in the United States; they remember rotary phones, Soupy Sales, and drinking Kool-aid instead of [...]
There is no doubt that adults 50+ will continue to be the most powerful consumers in the marketplace. The last of the baby boomers turned 50 in 2014 and there are currently over 100 million adults in the United States over the age of 50.
The marketing industry is obsessed with millennials: what they want, how they think, how they buy, and ultimately, how to "engage" with them. Yet, while an important and influential consumer demographic, they have no where near the buying power of their seniors: the baby boomers.